December 12, 2019
Cyber Monday sales were on course to bring in a record $9.2 billion, according to evening estimates, building on a bumper Black Friday weekend for US retailers driven by earlier than usual promotions and free shipping.Shoppers have already had nearly a month of offers and deals as retailers look to draw out their vital holiday season, which is six days shorter this year due to a late thanksgiving.adobe Analytics predicted that $72.1 billion was spent online in the month ending Dec 01 and Cyber Monday now traditionally the US economy’s biggest internet shopping day had logged a 16.9% jump in sales over the year.Adobe, which measures transactions from 80 of the biggest 100 US retailers said it marked down its prior $9.4 billion forecast slightly as more data came in. Amazon.com Inc and reveals such as Target Corp & Walmart Inc were poised to benefit from the event having beefed up delivery services to fulfil online orders more quickly. In store pickup of online orders has become smoother too said Carol Spieckerman President at Consultancy Spieckerman Retail.At the end of the day Cyber Monday is just Black Friday revisited so the momentum and the deals really started last week Spieckerman said.Adobe also said $3 billion of the estimated sales would be from smartphones a new US record. Large companies did well in this channel, outpacing small businesses due to investment in mobile apps and other technology as well as to larger product and deals selections said Taylor Schreiner Director of Adobe Digital Insights.The big companies are still getting disproportionate growth versus the small once, he further added.The event was not all smooth sailing for the world’s biggest online retailer, Amazon. Protesters, who have described poor treatment of warehouse workers and rising climate emissions from the company’s push for speedier deliveries, marched outside CEO Jeff Bezos’s Fifth Avenue penthouse in New York City on Monday. We are humans not robots, read one sign.
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